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MovieMe
VISUAL IDENTITY REBRAND
MovieMe is an all-in-one movie app that blends streaming, personalisation and social connection. They wanted a brand mark that was consumer-focused, innovative and empowering.
STRATEGY
We explored three concepts that considered film cues, a celebration of community and more. Each concept had 3 brand mark variants, and a colour palette attached.
SOLUTION
Our logo is an abstract representation merging Play and Pause buttons, with the letter M.
It is innovative, dynamic and captures the heart of MovieMe - cinema metaphorically
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