IIGJ | Rhea Zaveri

Indian Institute of Gems & Jewellery

BRAND CONSULTING

The Indian Institute of Gems and Jewellery is a premier institution dedicated to shaping the future of the gems and jewellery industry. With 7 institutes across the country, each with its own brand style, my role was to revamp and unify the brand.

SCOPE OF WORK

As a brand consultant, I was an integral part of the the website redesign team, and I am overseeing the partnered agencies to deliver IIGJ's vision through all digital channels (Instagram, X, Facebook, LinkedIn) to maintain a consistent brand look and feel across all touch points across India. This includes but isn't limited to award functions and exhibitions to ensure all public-facing materials adhere to the brand standard.

BRAND STRATEGY
I've been working on the institute's long-term brand strategy and brand positioning and I am currently overseeing the new identity project and strategy on campaigns for outreach.

Indian Institute of Gems & Jewellery

BRAND CONSULTING

The Indian Institute of Gems and Jewellery is a premier institution dedicated to shaping the future of the gems and jewellery industry. With 7 institutes across the country, each with its own brand style, my role was to revamp and unify the brand.

BRAND STRATEGY I've been working on the institute's long-term brand strategy and brand positioning and I am currently overseeing the new identity project and strategy on campaigns for outreach.

BRAND STRATEGY
I've been working on the institute's long-term brand strategy and brand positioning and I am currently overseeing the new identity project and strategy on campaigns for outreach.