Amodha

PACKAGING

Amodha is a sustainable Indian brand selling incense sticks with unique scents.

They wanted a luxurious design that reflected their premium-quality products. 

STRATEGY

We studied the target audience and brand values and curated moodboards with luxury at the forefront. Based on the selected route, I made sketches with custom illustrations to evoke a sense of nature.

SOLUTION

Finalised a master design that ensured a premium aesthetic and adapted that into 8+ SKUs with different illustrations for each.