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Real Over Reel
DATA VISUALISATION
The purpose of cinema/film is debated so often; is it for pure entertainment, to tell a story, or to affect change?
Designed in Collaboration with the Purpose Collective.
BRIEF
In the recently released “Animal’, we noticed the trope of the anti-cinematic hero and I created an infographic to study how much media impacts people’s mindsets using google trend searches as the baseline, and tracked if there were truly highs/lows at the time of movie releases caused by people wanting to explore the topic further.
Note: This is an exploration tracking people’s digital footprints only, and in collaboration with Purpose Creative Collective.
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