Leap Gymnastics
Leap Gymnastics is a JSW Sports initiative that is
pioneering the growth of gymnastics in India. I've done several projects for Leap over the years, from environmental graphics for exhibition booths to updating their website UI.
COMMUNICATION GRAPHICS | WEBSITE
BRIEF
To create a booklet that explains to the parents what skills their children are learning in a fun way.
SOLUTION
This is the Leap Passport that I conceptualised with their leadership team. It is a colouring book that would be distributed at the start of every term to kindergarten level students.
It maps out the skills that the young gymnasts would be unlocking over their term at Leap in a fun, creative way. The passport tells a story, allowing the student to imagine that they are living through that adventure, hopping from Monkey Valley to Leap City. As they pass each space, they’re awarded in stickers and stamps!
The board game was turned into a life-size game at one of their centres as an immersive experience.
