Subah Kee Chai
A weekly newsletter that focuses on Indian news, I designed a dynamic identity that showcases the "morning" bit, as well as the chai.
Client: Adnan Bahrainwala, Subah Kee Chai
Arras Foundation
REBRANDING
The Arras Foundation is an organization that focuses on the health and wellness of its community in South Carolina. The word 'arras' is defined as a rich tapestry so this identity is based on the idea of weaving. The structure suggests a deep-rooted tradition and the upward horizontal line suggests approachability and progressiveness. The green is symbolic of nature and health.
This was one of the 3 logos the client narrowed it down to.
Done at: School of Visual Arts, NYC
La MaMa Theatre
REBRANDING
La MaMa is a popular experimental theatre in New York City. The rebranding process employed the repetition in the name as the core of
the brand.
Done as an academic project at the
School of Visual Arts, NYC.
La Voie
French for “the way,” my brand sells simple jewelry to ambitious business women as daily wear. The logo is gentle but strong, with the icon doubling as the silhouette of a necklace and a V, the initial of the brand.
Done as an academic project at the
School of Visual Arts, NYC.
